About us
More than 150,000 families have signed the Parent Pact, thousands of schools now have phone-free charters, and dozens of councils and NHS trusts are standing with us.
Parent Pact signatures now represent entire year groups across the UK. Every week new clusters appear as families in Birmingham, Belfast, Cardiff, Glasgow and beyond organise locally. WhatsApp groups keep those promises alive with honest conversations about gaming, pushy group chats and bedtime routines.
Over 1,400 schools have downloaded our talk resources, and hundreds have launched zero-smartphone charters with governors, PTAs and student councils. When a headteacher says every parent in Year 5 is delaying smartphones, it unlocks relief rather than rebellion.
The UK media now frames smartphone-free childhood as a mainstream idea. Government departments, devolved nations and major parties reference our data. That visibility helps parents push for stronger age assurance, ad-free products and safer design standards.